Letty Miranda
President
Turning first-time customers into long-term partners

About Letty
Letty Miranda is President of United Facilities Group. She leads sales and customer success, with more than twelve years of business-to-business experience. She holds a bachelor's and a master's degree, spent eight years in Los Angeles and returned to the Bay Area in 2017. She works with operations to keep the promises made to clients.
Letty comes from a long line of janitors, as she says in her film, and she treats that as the point rather than a footnote. Her job is the relationship: the site walk, the scope, the start-up, and the quarterly review where the numbers are on the table.
What Letty does at UFG
Letty leads the sales and customer success organisation and works alongside operations so that what was sold is what gets delivered. She drives staff development, data-driven process and the systems that keep service levels ahead of what clients expect. She led the company's recent rebrand, including the logo and this website.
Signature achievements
- Built the sales-and-service workflow the company runs today, which shortened response times and lifted client satisfaction.
- Led UFG's rebrand, logo and website.
- Twelve-plus years of business-to-business revenue growth before and at UFG.
Where Letty sits on the team
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- Executive team
- Corporate team
- Field team




















Executive team (3)
- Al Cuevas
- Letty Miranda
- Pete Velez
Corporate team (12)
Letty in their own words
Our product is our people
Letty Miranda, PresidentTranscript of the film Our product is our people, Letty Miranda
Loading the transcript.Every single day
Letty Miranda, PresidentTranscript of the film Every single day, Letty Miranda
Loading the transcript.Where she comes from
Letty Miranda, PresidentTranscript of the film Where she comes from, Letty Miranda
Loading the transcript.They're our partner
Letty Miranda, PresidentTranscript of the film They're our partner, Letty Miranda
Loading the transcript.
Also on the team

Pete Velez
Facilities Manager
Al Cuevas
CEO and Founder
Chris Cuevas
Director of Business Development
Leslie Zamora
Operations Manager
Josefina Morales
Safety Training Manager
Daisy Valdez
HR Generalist
Jessica Hernandez
Accounting Manager
Mel Cuevas
Financial Operations Specialist
Jose Gonzalez
Account Manager
Judith Cortes
Account Manager
Elizabeth Zamora
Site Manager, Sutter Sacramento
Kira Williams
Marketing Specialist
Nick Cuevas
Marketing Specialist
Angel Zamora
Regional Facilities Manager
Juan Carlos Castillo
Facilities Coordinator
Carmela Guatemala
Field Coach
Jhony A. Marroquin Rivera
Area Coach
Cristina Hernandez
General Lead